Jonas Wagell
The pioneer of “generous minimalism” designs products to last, that become an essential part of people’s daily lives and rituals

Swedish architect and designer Jonas Wagell’s studio is based in downtown Stockholm but his collaborations stretch as far as China and North America. His work has come to be known for its playfulness and clever compact living. “I try to reduce unnecessary details and emphasize a function or main character, which often results in simple but expressive objects with soft shapes – and sometimes over-sized, playful details. I have come to call this a type of ‘generous minimalism’.”

And in a culture with a tendency to consume and throw away, Jonas wants to create work that stays relevant for years to come. In 2008, he was named by Wallpaper* magazine as of the world’s 50 hottest young architects.